a) Simplicity:
Simple businesses with sustainable long-term growth potential are the ones that create wealth. Our role at KRIIS is to look out for and identify businesses that generate positive free cash flows and provide ample growth opportunities in the future.

b) Competitive Moat:
We constantly look out for companies that are gradually widening their midst and the foundation of the business has the ability to sustain technological disruptions. These moats can be in the form of strong brands, distribution networks, economies of scale, inherent cost advantages, or intellectual property rights. We actively seek out small-cap companies that possess a product or technology monopoly or operate within niche markets. These companies often enjoy pricing power, high barriers to entry, and resilient customer demand, providing a sustainable competitive advantage that can drive long-term growth and profitability.

c) Margin Of Safety:
We follow a principle of margin safety, factoring in growth and quality. In periods of extreme euphoria, we may stay in cash and invest in periods of extreme distress. We steadfastly follow the principle of “Be fearful when others are greedy and greedy when others are fearful”.

d) Management Quality And Corporate Governance:
We place a strong emphasis on the quality of company management. We seek out mid & small-cap companies led by experienced, ethical, and visionary leaders who demonstrate a track record of effective strategic decision-making, prudent capital allocation and a commitment to creating long-term shareholder value. We prioritize investments in companies with strong corporate governance practices. We believe that effective corporate governance enhances accountability, reduces agency costs, and mitigates the risk of value-destroying activities.